In any business, there will be instances when people are going to inquire about what is on offer. They ask about something that has caught their eye, in an attempt to learn whether or not it fits what they had in mind. These inquiries are a good thing, because the customer is curious enough to [...]
March 30, 2012
Convenience Sells Products
In a world where there’s a lot of competition for the money out of the consumer’s pocket, more companies are scrambling to find something that makes them stand out. A salesman develops a quick pitch for an instant loan, because the prospective market for what he’s offering is typically very busy with one thing or [...]
February 21, 2012
Selling the “Negative” Products and Services
There are a few industries out there that are banking on the negative. Law firms exist to provide some form of protection from legal troubles, whether proactively – through contracts and the like – or reactively – such as in legal representation. Security service providers are in business because people are scared of being robbed [...]
February 7, 2012
Making a Selling Point Truly Unique
Every salesman has heard it all before. “The product must have a unique selling point and the salesman must make an effort to show the customer what that is.” There are, of course, a few hundred thousand variations of the above statement, but the core remains the same. Every product is special, no matter how [...]
January 30, 2012
Selling To “Old Money”
The average salesman tends to have a misconception about selling to the rich and the extravagantly wealthy – yes, there is a difference. Price happens to be one of the biggest roadblocks that exist for salesmen, since there will always be customers who simply can’t afford what’s on sale. So when the sales team runs [...]
December 20, 2011
Providing Everything They Could Possibly Need
Some of the best retailers and stores have a tactic that is subtle, potentially expensive due to its nature, and also one that is likely to be incredibly effective. Notice how certain stores and businesses seem to have everything needed, all in one place. The customer service and new accounts offices of mobile phone service [...]
November 4, 2011
Things Not to Forget in Product Reviews
One of the things that you can post on your online store to make it more appealing is product reviews of the items that you sell. It’s a good way to inform and educate people about their benefits and features. But when writing a review, there are things that you shouldn’t forget to mention. Features [...]
October 12, 2011
Apple Consumers 101: iPhone 4 or iPhone 4S
After Apple released its new mobile device, the company received a lot of complaints from buyers. Consumers wanted a completely new iPhone, not a revised version of the iPhone 4. With this, a lot of Apple investors are worried. On the part of Apple, it dismissed the disappointment of the consumers as a smear campaign. [...]
October 8, 2011
Overconfidence Killed the Cat
My colleagues back in college would often persuade me to leave my current job to explore new and better prospects, but I would consistently give them the same answer: “I enjoy my job and all the excitement it brings.” That definitely gives them something to think about. Many people think that working for a money-lending [...]
May 29, 2011
CRM and Cloud Computing
Customer relationship management, cloud computing and custom application development are business jargons that are totally strange to common people. As a head in the mass, it doesn’t follow that you remain incognizant of information pieces such as these. Since you actively take part in business processes such as buying-selling, and Internet use has been a [...]
May 11, 2012
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